The best email marketing software for your business

Contrary to popular belief, email marketing is still one of the most effective digital marketing strategies. In fact, it has the highest ROI of all B2B marketing solutions. Given the countless products currently available in the market, this article lists the best email marketing software solutions.

You simply can’t ignore it if you’re into affiliate marketing, own a blog, ecommerce store, or are a content producer.

5 of the most effective email marketing services

  • Mailchimp

It’s one of the most popular email marketing software due to its affordability and convenience. Other than the forever free plan, other benefits include an easy email builder, analytics, autoresponders and segmentation. 

It also offers easy integration with popular online platforms such as WordPress and Shopify. Support is available via email, tutorials and live chat. Mailchimp is the preferred choice for most first time email software users. That’s because you can send up to 12000 emails to a maximum of 2000 subscribers free of charge.

It’s biggest downside is limited or slow advanced features such as advanced segmentation and send-time optimization.

  • AWeber

Aweber is one of the oldest, most established solutions in this list. Its ease of use, intuitive features and diverse marketing tools make it one of the best email marketing software. The company goes out of its way to make it useful to both small and medium businesses.

Aweber is one of the most popular email marketing software

Other than easy integration with major online platforms, AWeber has several other benefits. These include email templates, detailed insights, autoresponders, email tracking, list management, and a 30-day free trial. You also receive ready support through email, live chat, phone and video tutorials.

  • ConvertKit

This is one of the best email marketing software services for professional bloggers, marketers and content creators. It also has a suite of powerful but easy to use features. The most outstanding is the ability to offer content upgrades to your subscribers.

The ability to segment subscribers makes it easier to craft customized, targeted emails. This increases your conversion rate because you can convince those who haven’t bought your products, and upsell to current customers.

  • GetResponse

Another worthy contender for best email marketing software, GetResponse has amazing marketing automation tools. Other features include segmentation, a drag-and-drop builder, and intuitive campaign creation tools.

GetResponse is good for marketing automation

It also has responsive forms, A/B split testing, autoresponders, email tracking, and landing pages. You can easily integrate GetResponse with 3rd party lead generation solutions such as Google Docs, ZenDesk, SalesForce and OptinMonster.

Support is provided through phone and live chats, email, tutorials and webinars. 

  • Drip

Drip is arguably the best email marketing software for digital marketing, ecommerce and blogging. It offers flawless integration with WordPress, Woocommerce and other platforms. Its wide range of tools include marketing automation, sales funnels, smart segmentation, visual workflow builder, and list groups.

Although it’s a bit pricier than other email marketing solutions, Drip is suitable if you run e-commerce or business-focused websites

Drip is one of the best email marketing software for ecommerce websites

Other notable email marketing options are SendinBlue, ActiveCampaign, ConstantContact, HubSpot and Sendlane. With so many quality products to choose from, a free trial comes in handy. It allows you to test the product before committing fully.

Final thoughts

To pick the best email marketing software, pay attention to its features. These include cost compared to value, intuitiveness, marketing automation, insights and analytics, and integration with other online platforms. 

It should also be easy to use, with prompt support and a wide range of helpful resources such as video tutorials. Once you have the best solution, your online marketing efforts will be a walk in the park.

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