Social proof: 7 proven strategies to build it

Whether you’re buying goods or services online or in physical stores, chances are you’ll do so from an established brand. Although there might be a startup with higher quality products and more affordable pricing, you might still ignore it. You’re more likely to promote the bigger company because your family, friends, and respected industry figures have recommended it. Such companies make sales because they’re benefiting from social proof.  What is social proof? This concept states that people tend to conform to the expectations of the wider society. If you buy…

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