Cash flow management: Practical tips to improve it

Your business should ideally increase revenue and profit every year. It’s easy to become complacent when you start achieving these objectives. However, even profitable and seemingly well-run companies can experience cash flow problems if they don’t handle other aspects efficiently. Implementing cash flow management techniques helps you avoid long-term problems such as excess inventory, negligible cash reserves, and expensive debt. What is cash flow management? It refers to the process of monitoring the flow of cash into and out of your business. It helps you determine how much you’ll have…

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Social proof: 7 proven strategies to build it

Whether you’re buying goods or services online or in physical stores, chances are you’ll do so from an established brand. Although there might be a startup with higher quality products and more affordable pricing, you might still ignore it. You’re more likely to promote the bigger company because your family, friends, and respected industry figures have recommended it. Such companies make sales because they’re benefiting from social proof.  What is social proof? This concept states that people tend to conform to the expectations of the wider society. If you buy…

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Creating a WordPress Website: The Basics

A website is one of the most effective ways of marketing your brand to a global audience. Although there are several web building platforms, WordPress is by far the most popular. It powers close to 40% of the web, among many other impressive statistics. This platform is also incredibly easy to use, which makes it a favorite of both small and established webmasters. If you’re planning on creating a WordPress website, this article will provide a general guideline. Benefits of creating a WordPress website The biggest advantage of this platform…

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WordPress Site Security: How To Make It Better

As a budding webmaster, I like checking my site analytics from time to time. Google Analytics (GA) provides relevant stats, which help in analyzing my WordPress site security. These include the number of monthly visitors, their countries of origin, and the pages they view. It also shows how much time they spent, which is also known as the bounce rate. Telltale signs of website vulnerability You probably know how challenging WordPress site security can be. Its popularity makes it a prime target for malicious hackers. It’s also prone to spam…

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