Social proof: 7 proven strategies to build it

Whether you’re buying goods or services online or in physical stores, chances are you’ll do so from an established brand. Although there might be a startup with higher quality products and more affordable pricing, you might still ignore it. You’re more likely to promote the bigger company because your family, friends, and respected industry figures have recommended it. Such companies make sales because they’re benefiting from social proof.  What is social proof? This concept states that people tend to conform to the expectations of the wider society. If you buy…

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9 Profitable Niches for Discerning Affiliate Marketers

Affiliate marketing is one of the best ways of earning passive income. Other than identifying profitable niches, you need to post suitable content consistently to improve your chances of success. Affiliate marketing is versatile enough to work with nearly all content formats. Even though there’s a viable affiliate program for nearly every niche, you must do proper research before picking one. It’s advisable to create high-quality content in a niche that you’re actually interested in. You’ll soon get bored if you only do it for the sake of making money.…

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