9 popular content formats that drive engagement

The internet enables affordable and fast access to information, unlike in the past when it was tightly controlled. There’s so much of it floating around that we’re suffering from information overload. Today misinformation could be just as bad as censorship. That’s why it’s increasingly important to use content formats that immediately grab your audience’s attention. They include: Blog posts Blogging had its golden age in the early to late 2000s (roughly 2003 to 2009). The rise of social media had a role in reducing its influence. Facebook, Twitter, and other…

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Social Media Marketing: The best platforms for growth

Social media started as sites where we could make virtual connections with family and friends. With time, their potential for business growth became apparent. The time we spend on these platforms keeps growing, so it makes sense to market your brand on them. Given all the options at your disposal, which as the most viable websites for implementing social media marketing strategies? The 7 largest platforms for social media marketing It goes without saying that the bigger a website is, the more attractive it becomes as a marketing solution. Other…

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