Social proof: 7 proven strategies to build it

Whether you’re buying goods or services online or in physical stores, chances are you’ll do so from an established brand. Although there might be a startup with higher quality products and more affordable pricing, you might still ignore it. You’re more likely to promote the bigger company because your family, friends, and respected industry figures have recommended it. Such companies make sales because they’re benefiting from social proof.  What is social proof? This concept states that people tend to conform to the expectations of the wider society. If you buy…

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9 Profitable Niches for Discerning Affiliate Marketers

Affiliate marketing is one of the best ways of earning passive income. Other than identifying profitable niches, you need to post suitable content consistently to improve your chances of success. Affiliate marketing is versatile enough to work with nearly all content formats. Even though there’s a viable affiliate program for nearly every niche, you must do proper research before picking one. It’s advisable to create high-quality content in a niche that you’re actually interested in. You’ll soon get bored if you only do it for the sake of making money.…

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Creating a WordPress Website: The Basics

A website is one of the most effective ways of marketing your brand to a global audience. Although there are several web building platforms, WordPress is by far the most popular. It powers close to 40% of the web, among many other impressive statistics. This platform is also incredibly easy to use, which makes it a favorite of both small and established webmasters. If you’re planning on creating a WordPress website, this article will provide a general guideline. Benefits of creating a WordPress website The biggest advantage of this platform…

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9 popular content formats that drive engagement

The internet enables affordable and fast access to information, unlike in the past when it was tightly controlled. There’s so much of it floating around that we’re suffering from information overload. Today misinformation could be just as bad as censorship. That’s why it’s increasingly important to use content formats that immediately grab your audience’s attention. They include: Blog posts Blogging had its golden age in the early to late 2000s (roughly 2003 to 2009). The rise of social media had a role in reducing its influence. Facebook, Twitter, and other…

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Social Media Marketing: The best platforms for growth

Social media started as sites where we could make virtual connections with family and friends. With time, their potential for business growth became apparent. The time we spend on these platforms keeps growing, so it makes sense to market your brand on them. Given all the options at your disposal, which as the most viable websites for implementing social media marketing strategies? The 7 largest platforms for social media marketing It goes without saying that the bigger a website is, the more attractive it becomes as a marketing solution. Other…

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Emerging Technologies That Will Change The World

Tech is evolving at a rapid pace. It’s becoming increasingly hard to keep up with all the developments. Although you might feel uncertain about these emerging technologies, most will change the world for the better. You’re probably already utilizing them even without knowing it. While some are still in the research or testing phase, we can expect all of them to be heavily deployed by 2030. 9 emerging technologies to look out for 1. Artificial Intelligence (AI) For a long time, AI was only prevalent in Hollywood productions. Today it…

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Online payment methods: The 10 best solutions

There are several ways to earn money on the internet. They include freelancing, blogging, affiliate marketing, online courses, podcasting, consulting, transcription, data entry, ecommerce, and creating a YouTube channel. Whatever your hustle, you’ll need some dependable online payment methods to ensure you receive fair compensation for your hard work. This article will cover some of the most popular options at your disposal. 10 most convenient online payment methods 1. PayPal This service is arguably the world’s most popular payment gateway. Started in 1998, PayPal is renowned for its strict security…

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Home Workouts That Require Little To No Equipment

The novel coronavirus forced the closure of several social amenities around the world, including gyms. Without a definite end to the pandemic, there’s uncertainty about when you might resume your fitness routine. Although this situation sucks, you can still achieve your body goals with home workouts. Most fitness enthusiasts are already taking part in rejuvenating morning runs. If you don’t fancy leaving your house, there’s always a workout you can perform in the comfort of your home. 7 Effective home workouts to keep you healthy You don’t need expensive gym…

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WordPress Site Security: How To Make It Better

As a budding webmaster, I like checking my site analytics from time to time. Google Analytics (GA) provides relevant stats, which help in analyzing my WordPress site security. These include the number of monthly visitors, their countries of origin, and the pages they view. It also shows how much time they spent, which is also known as the bounce rate. Telltale signs of website vulnerability You probably know how challenging WordPress site security can be. Its popularity makes it a prime target for malicious hackers. It’s also prone to spam…

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Eliminate Debt With These 9 Practical Strategies

All of us have experienced moments of financial instability. For some, it was a short period that they quickly overcame, while for others it completely turned their lives upside down. Discipline is one of the characteristics you must adopt if you want to eliminate debt. In this article, we’ll discuss the various tried and tested solutions you can implement to achieve financial freedom. It might take a few months or even years to see results, but I promise it will be totally worth it! How to decisively eliminate debt The…

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